Conventions and Congresses bring together thought leaders in any industry. One of the most effective ways to educate and inform an audience on a product or service is on the Exhibition Floor. Successful Exhibition Booths need to provide a sense of connection to the audience through careful design, flow and brand identity.
Read more about a recent exhibition project we brought to life for a healthcare client at a global medical congress.
Our Role
CEI was responsible for overall booth design, creative production of artwork for the physical and virtual booths, video production, print design, and onsite booth build. Our EMEA team also managed the virtual booth creative elements to be designed and scaled for the Congress’ virtual platform. These items required extra diligence as they were part of legal reviews.
The Outcome
The booth’s design aesthetic aligned perfectly with company branding and visual guidelines. The layout was engaging and welcoming, resulting in positive results with overall foot traffic and virtual participation via the event app. Our client was so pleased with our work, that we’ve been selected to support additional exhibition booths for upcoming global congresses!
