Live event video production goes beyond a visual highlight reel of a corporate conference, gathering, or tradeshow. Rather than using it merely for creating a record of something that happened, it can become a powerful engagement and marketing asset for your business that can be used for long-term branding that adds credibility and extends your reach.
During and after the event has finished, video content can be splintered into smaller, bite-sized pieces to distribute across each of your marketing channels. Taking notable clips from speakers, especially those representing your brand, can make an impactful statement and create new interest from the target audience you want to reach.
In the middle of the event, a live video feed can also be used to enhance engagement in the moment and spur audience action. Showing real-time streams of the venue from different perspectives can create additional visual scope and boost the sense of grandeur created through your stage design and AV production.
For those running hybrid events, a steady, reliable video feed can also enable audiences to attend remotely. With engaging content and charismatic presenters, you can expand your reach and resonate with exponentially more people who may be interested in the products or services that your company offers.
These examples above are just some of the impactful benefits that captivating videos can offer. If you are planning a corporate event of your own, you may be looking for some ways to best leverage video. If so, keep reading.
In this guide, we’ll break down everything you need to know about creating video content that sticks in audiences’ memories after creating an engaging experience for them. Let’s first cover the most essential aspect of production: understanding your audience.
Understanding your audience’s demographics, preferences, media consumption habits, and overall reasons for attending your event can play pivotal roles in developing a content strategy to share your videos. Do your ideal customers spend more time on social media platforms like LinkedIn watching shorter videos? Perhaps they are more frequently found on YouTube?
Beyond preferred platforms, what are some other aspects that you can think of? For example, if you are serving the medical community, you can assume that many of those attending will have either academic credentials or career backgrounds in medicine. From there, you can research effective types of content making waves in the medical community and tailor your experience to reflect those highly effective formats.
Once you understand your audience’s backgrounds, preferences, and what types of video content they most engage with, it is time to start thinking about production. Some of the most essential aspects of memorable videos include:
High-resolution video adds more than stunning visual flare to your content. Today's audiences expect videos with exceptional clarity, especially considering how accessible this type of equipment has become compared to decades past.
Using professional cameras capturing video from multiple angles, strategic lighting, and skilled videographers, you can deliver a visual experience that makes an impact on its own. People watching will view your brand as a credible one that’s worth paying attention to by demonstrating you are willing to invest in production quality.
Of course, talent with a camera doesn’t appear from just anywhere. If you do not have an in-house media production team, outsourcing videography can ensure that skilled camera people, producers, and editors are handling this crucial aspect while you spend more time focusing on the event experience itself.
Beyond the camera quality, an AV producer can also assist with live or postproduction visual integration for video feeds. For example, if you want to highlight specific slides in a presentation that may be difficult to view on a recording, they can edit the images more prominently into remote streams or recordings for a greater visual impact.
As the timeless sales mantra goes: facts tell, and stories sell. Using advanced videography and editing techniques, you can create a visual experience that keeps pace with the narratives you are presenting during a live event. With the right postproduction in place, you can add new audio and visual effects to further enhance the dramatic impact, create a sense of progression, and draw viewers into your content.
Beyond a skilled narrative, relevance remains a non-negotiable necessity for your content. Does it actually provide real, helpful information that your audience can put into practice? The era of gatekeeping information is dead, so focus on tangible and actionable subject matter that will create a measurable change if implemented by your intended viewers.
Whether streaming live or playing back after the event ends, audio quality can often make a greater impact than the visuals themselves. Remote audience members joining a hybrid event might step away from their screen while continuing to listen to your video. Others watching a video recording might leave it open in a browser tab while working on other priorities.
For passive listeners, audio quality matters more than video. If the audio sounds less-than-pristine, it can distract listeners and turn them off to consuming your content, potentially costing your brand further engagement and action from an ideal customer.
This reinforces the importance of having a skilled AV producer assist you with your event production. In addition to coordinating excellent visuals, they will also manage audio production for live sound, digital feeds, and recordings. Not only will your video assets look incredible, but they will also feature crisp audio that creates a comfortable listening experience.
At Corporate Events Inc, we supply the AV equipment and production expertise to enable you to offer an unforgettable experience at your next corporate event. From stage assets to keeping tight quality control over live feeds, we have the means to ensure your content maintains impeccable continuity.
To learn more about how we can assist you with your upcoming live event, contact us today.
